Recently china mobile company in Pakistan after replacing the code 0304 with 0314, now introduced its new brand in called “ZONG” . with an introductory slogan ” say everything” or “sub kah do” & started its advertising campaign at popular print & electronic media outlets.
Paktel started its commercial operations in Pakistan in November 1990 as the pioneer of cellular telephony with an AMPS network which was converted to TDMA (Digital) in 2003. soon after GSM quickly gained popularity all over the world and became the technology of choice leaving AMPS/TDMA far behind. Paktel’s principal shareholder was Millicom Pakistan, which held
98.86% equity of Paktel. but however on Feb 13th 2007 Millicom announced that it had completed the sale of its 88.86 per cent shareholding in Paktel Limited to China Mobile Communications Corporation which finalized Millicom’s exit from Pakistan. Soon after, china mobile company bought all the assets of Paktel , the new management seems busy, to tie up promotional strategies, with the intention to win the telecom market slowly & silently. well that is just a prediction i have made because in Pakistan Chinese products mostly are famous due to their cheap prices. & more the 90% population in Pakistan is price conscious due to their lower or medium income level, so lets see weather ZONG is facilitating mobile users
specially youngsters by providing lowest calling, Sms, mms as well as GPRS rates or not. |
