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Zong...say
it all |
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Recently china mobile company in
Pakistan after replacing the code 0304 with
0314, now introduced its new brand in called
“ZONG” . with an introductory slogan ” say
everything” or “sub kah do” & started its
advertising campaign at popular print &
electronic media outlets.
Paktel started its commercial operations in
Pakistan in November 1990 as the pioneer of
cellular telephony with an AMPS network which
was converted to TDMA (Digital) in 2003. soon
after GSM quickly gained popularity all over the
world and became the technology of choice
leaving AMPS/TDMA far behind. Paktel’s principal
shareholder was Millicom Pakistan, which held
98.86% equity of Paktel. but however on Feb 13th
2007 Millicom announced that it had completed
the sale of its 88.86 per cent shareholding in
Paktel Limited to China Mobile Communications
Corporation which finalized Millicom’s exit from
Pakistan. Soon after, china mobile company
bought all the assets of Paktel , the new
management seems busy, to tie up promotional
strategies, with the intention to win the
telecom market slowly & silently. well that is
just a prediction i have made because in
Pakistan Chinese products mostly are famous due
to their cheap prices. & more the 90% population
in Pakistan is price conscious due to their
lower or medium income level, so lets see
weather ZONG is facilitating mobile users
specially youngsters by providing lowest
calling, Sms, mms as well as GPRS rates or not. |
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